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Brand name- Dot- Design oriented Thinking
Dot products
Dot Tools 

What you want to do ?
Why do you want to do?
How you will do it ?
Who will use it?
How will you find customers?
How will you market/publicity?
What will be pricing?
What will be the business model?
Who will be responsible for what?
What tools you'll be using?
How will you 
produce/manufacturer/package/
ship/deliver?
Who will provide money?
Who will help you make it ?
Who will support you when you will fail?
Who will keep you focused?
Who will help you overcome obstacles?
Who will see to your health?
How will you manage stress and uncertainty?
How will you keep your mind occupied at it for years ?
How you keep focused on vision?
How will you deal with insecurity?
How will you keep life balance?
What will happen to your parents? Who will take care of them?
What will you do if people leave you ?

Most important - How do you know that you are right ? And not just plain stupid?